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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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LightStream Group
When the media comes calling
Someone, somewhere, once said that there is no such thing as bad publicity. We beg to differ. There is much you can do to position your company in the best light when the media comes calling. Here are three easy-to-remember tips:
1. Ask about the deadline – A reporter calls you for a specific reason, and with a specific deadline. You are not obligated to respond to the reporter asap. Ask when the deadline is, and respond back to the reporter before the deadline. If you can’t do an interview, say so promptly. This buys you goodwill with the press.
2. Take “no comment” out of your vocabulary – If a reporter calls or asks a question during a press conference, and you can’t provide a comment, provide a reasonable explanation. What sounds better to you? “No comment,” or “Because the incident is under investigation, we are not able to provide any additional information at this time.”
3. Know the audience and prepare to address their needs. – If reporters from Entrepreneur and Working Mother magazines call you for interviews, you will need to get different messages across to their audiences. One audience will want to learn about the importance of your business plan and how that has made you a success. The other audience will want to learn how your top female executives balance their work and home responsibilities. Good interviews start with preparation on your end.
–Amy Biemiller